How to Start an Attention Grabbing Cover Letter

July 23rd, 2009

Anne Follis on JobRadio – cut and paste into your browser to listen:

http://jobradio.fm/2009/06/24/how-to-start-your-cover-letter/

How Long – or Short – Should Your Resume Be?

July 19th, 2009

My client was an engineer with a wealth of experience going back 15-years. But when I looked at the resume he’d prepared for himself, my brain nearly flatlined as I tried assimilate the information before me.

The margins were less than a quarter of an inch on all sides, the font was 9 points (oh, my aging eyes!), and the information was crammed together with no spaces and no indents. It was so difficult to read that I finally quit trying. And if I couldn’t read it, what do you think the odds are that a prospective employer with hundreds of resumes to review is going to stay with it?

When I asked him why he’d chosen that layout he said, “Someone told me all resumes should be one page, and I had to fit everything on there.” And he wondered why he wasn’t getting calls for interviews!

Fast forward a few months. I got a call from a journeyman boilermaker who’d been taking mostly short term positions through his union for more than 20-years. He asked me if I’d take a look at his resume. It was also crammed together, but rather than one page it was a grand total of eleven – yes, ELEVEN. I wanted to cry. He listed EVERY job he’d held throughout his career, some just a few months or even a few weeks.

These are extreme examples, but they illustrate a question people ask when they compose a resume: HOW LONG SHOULD IT BE?

The answer is surprisingly simple: A resume needs to be as long as it needs to be. It should include all the information that’s necessary to adequately sell you to a prospective employer in today’s competitive environment. It should NOT include redundant, personal, or extraneous information that is of no interest to HR and hiring managers.

In the case of the engineer, the final document I prepared for him was three pages. He balked at first, but his experience was extensive and he needed a readable resume. It began with a profile that summarized his very strong skillset and subsequently presented his work history, including highlights of some of the many projects he’d worked on over the years. The margins were nearly an inch on all sides, with lots of indents and white space, giving it a natural flow. He not only started getting his foot in the door for interviews, he landed a job within just a few months.

For the boilermaker, I also began with a summary, then his career history. But rather than show every short-term job, I described his overall responsibilities in working for the union on various assignments, followed by the line “Highlights of key projects include the following.” Then I bulleted longer and significant jobs, showcasing a wide range of responsibilities and achievements. I succinctly reduced his eleven pages to just one and he, also, began getting calls for interviews.

As these cases illustrate, there are two errors that people make when it comes to resume length. First, there is the “resume-must-be-one-page” mantra that so many job seekers mistakenly believe. In fact, I have actually had employers tell me that for some positions they don’t even look at one page resumes. As one executive explained it, “If a person only has a one page resume, then they don’t have enough experience for the positions I fill.”

Then there are those who believe they need to tell a prospective employer everything they’ve ever done. Trust me when I tell you, nobody wants to read everything you’ve ever done.

This is not your magnum opus. The word “resume” is a French term that, loosely translated, means “summary.” Its purpose is to summarize the skills, experience, and education that are relevant to the position you are seeking.

As with the boilermaker, sometimes that means consolidating an extensive but often redundant history by highlighting key projects and achievements. It can also mean eliminating personal information, going back just ten or fifteen years in your work history, and focusing on what is relevant to a prospective employer. If you are applying for a marketing position, for example, your experience in building a solid marketing business is relevant; the fact that you were also working as a substitute teacher while the business was growing isn’t even remotely relevant and can be left off entirely or just briefly referenced. If, on the other hand, you’re going for a teaching position, the teaching background is very important and the marketing can be downplayed.

At the same time, never sell yourself short. If you sacrifice crucial information in homage to the one-page rule or, worse yet, cram two or three pages onto one, you are hurting your chances of finding the right position. And please, please, please make sure to maintain a professional and readable appearance. Indent key information, put spaces between your headings and jobs, and keep the font to at least 10.5 to 11 points.

I reiterate: in response to the burning question “How long should my resume be?” the answer is quite simply: as long as it needs to be, no more and no less, depending on your background and career target.

An exception: this applies to resumes. In the case of curriculum vitae, usually prepared for people in medical and academic fields, the rules are a bit different. But that’s for another post.

~ Anne Follis, CPRW

First vs. Third Person Resumes

June 7th, 2009

“I swear, English teachers are the most annoying people on the planet!” proclaimed my college-bound son.

“Don’t swear,” I admonished. “You must learn to eliminate unnecessary verbiage and make clean, declarative statements.” He rolled his eyes, muttered something unintelligible, and walked away.

The English teacher he was talking about was, of course, his mother. Having taught English and communication at both the high school and university levels, I confess to a somewhat neurotic fascination with the rules of the English language. It’s in the spirit of such obsessions that I have pondered the question of first vs. third person resumes.

According to the Certification Guide prepared by the Professional Association of Resume Writers, resumes should be prepared in the first person. That makes sense since, as a general rule, when a person prepares a resume for distribution, it has her or his name, address, phone, and e-mail at the top. In addition, it is usually accompanied by a personal cover letter written and signed by the applicant. It would be pretentious and a little silly to send out a document with a person’s name on it (first person) that’s written like it’s from someone else (third person). But that’s what we do whenever we write a resume in the third person.

The confusion comes with the fact that, as a general rule, the subject is understood in a resume, but the pronouns are not included. So, for example, when speaking about a current job, instead of saying, “I oversee all office operations, I control a $100,000 inventory, and I balance the books for four major accounts,” a resume usually reads, “Oversee all office operations, control a $100,000 inventory, and balance the books for four major accounts.” In resume-ese, the “I” is understood, but not stated, in order to give the document a more objective and professional tone.

But often people see these sentences and are compelled to add an “s” to the verbs, placing them in the third person. Hence the sentence “oversees all office operations, maintains a $100,000 inventory, and balances the books for four major accounts” infers the third person, as in “she/he oversees all office operations,” etc.

Adding insult to injury, some writers prepare resumes in both the first and third person, as in the example that came across my desk that began with the objective: “Position which will utilize my experience and provide opportunity for advancement and growth,” clearly in the first person, given the use of the pronoun “my.” The resume continued with a summary of experience that read: “Performs accounts payable activities . . . Reviews and classifies invoices . . . Interacts with vendors,” with verb after verb written in the third person.

One book on how to write resumes includes the following objective: “Seeks responsible position that will utilize my diversified experience,” using both the first and third person, not only in the same resume, but in the same sentence. Ouch!

To write your resume in a strong and objective tone, always write in the first person.

~ Anne Follis, CPRW

Responding to Salary Questions

May 10th, 2009

You may have seen an ad for a job with the notation, “Please send resume and salary requirements” or “Please send resume and salary history.” And you may have wondered . . . how in the world do I respond to that inquiry without shooting myself in the foot?

I used to help clients answer salary questions and prepare salary histories all the time. I rarely do so anymore, because I believe providing salary information prior to an interview is likely to do more harm than good, and it virtually eliminates any negotiation leverage once an offer has been made.

Let’s say you’re making $100,000 a year and the job for which you’re applying pays $75,000. You may be willing to come down somewhat in salary, especially for the right opportunity, and if they meet you they may like you enough to negotiate a bit. But you’ll never get that chance if they see your current salary. “Too expensive for us,” they’ll say, and if you’re lucky, you’ll get a polite letter about being “overqualified.”

Or you may be making $75,000 a year, while the position for which you’re applying may be in the ballpark of $100,000. Do you get where I’m going with this? If you tell them what you make, they may decide you’re making too little and they don’t want to give you that much of a raise. Either they’ll lower the salary to fit you (something you would prefer to avoid), or they’ll give your resume the heave-ho and move on to a “more qualified” candidate. Either way, you lose. In addition, a lot of people have a problem with divulging sensitive salary information to a person they have never met.

An alternative is to respond to the question about salary, but to postpone giving an answer. You might say in a cover letter, “In response to your question about salary requirements, I am flexible with regard to salary, depending on the challenges and opportunities that the job offers. I would be happy to discuss this with you in greater detail once we have established a mutual interest.” Translation: Make me an offer, then we’ll talk.

There is, of course, some risk in not answering the dreaded salary question. There are employers who will not consider a candidate who doesn’t comply when asked to put the numbers on the table prior to the interview. In truth, however, there are risks either way. Too much information about salary too soon can sorely limit your opportunities. So weigh the options before you choose how you’re going to respond to a question about salary history or salary expectations.

There is an exception to all of this: When dealing with recruiters, put your cards on the table with regard to salary. Remember that most recruiters are paid on commission, so it is in their best interest to get you the highest salary possible.

To narrow down what salary is reasonable in your field of employment and geographic level, check out the Bureau of Labor Statistics’ Occupational Outlook Handbook for median salary information on hundreds of occupations

~ Anne Follis, CPRW

Where Is Your “Locus of Control” and How Does it Impact Your Life and Career?

February 11th, 2009

“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” ~ Leonardo Da Vinci

Do you have an internal locus of control, or is your locus of control external?

Your locus of control is, quite simply, where you believe the control in your life originates. Do you control your life, or are there other forces outside of you that are in control? It turns out that what you believe — internal or external — can profoundly impact your life and career.

If your locus of control is external, you tend to have little faith in your ability to control and improve your situation. Your inclination is to withdraw in the face of difficulties or obstacles rather than fight for improvement, and you have a passive approach to life, accompanied by a belief in “luck” or “fate.”

On the other hand, if you have an internal locus of control, you are blessed with a high degree of intrinsic motivation, as well as strong coping abilities in various situations that enable you to avoid or reduce everyday stresses. Research has indicated that people with an internal locus of control find their jobs to be more interesting than those with an external locus of control, and they also have a higher level of education. In addition, they enjoy more satisfaction and motivation in their careers.

Why is this important to your job search and career? Because looking for a job these days is not a passive endeavor. It requires determination in the face of rejection and a commitment to researching companies and career opportunities, improving skill levels, and being proactive in an increasingly volatile job market.

I once had a friend who longed to meet the right man, get married, and have a family. Opportunities to meet men at work were very limited, however, and she refused to get involved in anything, so she spent her days at a dead-end job and her nights and weekends alone behind the closed door of her apartment. I encouraged her to get involved in volunteer or social activities, but she wouldn’t think of it. She constantly complained about not finding the man of her dreams, but she steadfastly refused to do anything about it, and so she was perennially unhappy. THAT is an external locus of control.

The same is true for job seekers. As a resume writer and career consultant, I have observed over the years that clients who are willing to take risks, upgrade their education and skillset, and actively look for new opportunities are much more successful and satisfied with their lives than those who take a passive role toward their careers. In addition, they refuse to blame external circumstances for problems they encounter; rather, they look for ways to make necessary changes, instead of hoping for the right opportunities to come to them.

To determine if your locus of control is internal or external, ask yourself: Do I blame circumstances outside of my control for my unhappiness at work, or do I look for things I can do to take control and change things? Am I willing to risk rejection to find the right job, or am I passively hoping the right job will magically fall in my lap?

If you’re unhappy with your career, I can tell you for a fact that the job of your dreams is not going to fall from the sky. You are going to have to go after it, and it’s going to take some serious work and commitment on your part. I urge you to examine whether an internal or external locus of control is driving your life, and then take the necessary steps to get out there and take control.

~ Anne Follis, CPRW

[Reference: Biological and Psychological Basis of Psychosomatic Disease, based on papers presented at a conference on Psychological Load and Stress in the Work Environment, Bergen, Norway, 1980. Editors are Holger Ursin and Robert Murison, Institute of Psysiological Psychology, University of Bergen, Norway.]

Information That Should Never, Never, NEVER Go on Your Resume

October 29th, 2008

1) Your age, date of birth, or anything that might give away your age. Did you graduate from high school in 1967? College in 1972? Or does your e-mail address include the year you were born, as in “sharper1960@email.com”? Leave the dates off of your education and get another e-mail address! Age discrimination is illegal and companies take pains to avoid the appearance discriminating against applicants based on age. While you need to include dates with your jobs, it’s unusual to go back more than ten or fifteen, and at most twenty years. The dates of your education, on the other hand, are optional, and it’s a good rule of thumb to leave them off if you graduated more than ten years ago.

2) Personal information, including your marital status, information about your children, your age, weight, political affiliation, or your hobbies.

3) Information about any disabilities you may have, unless it relates to the position for which you’re applying. For example, if you have a vision impairment and are looking to work with people who are visually impaired, you might want to include that information, if not in the resume, then in the cover letter. Otherwise, leave it off.

4) Religious affiliation, unless you are applying for a position within a religious organization. Sad to say, anti-religious bias is growing by leaps and bounds these days. So unless it’s relevant to the position for which you are applying, you might want to consider leaving it off.

5) Your weaknesses. Yes, I’ve actually seen resumes which included a list of weaknesses, apparently to balance their list of strengths. Don’t go there! Would you sell a new product by highlighting its weaknesses? Focus on what you can do FOR the employer.

6) Anything – and I do mean anything – that is even remotely negative about your previous employer, boss, or co-workers. Would you hire someone who was bad-mouthing the last people they worked for?

7) A photograph (unless you are a model or entertainer). A photograph raises the question of bias based on appearance, race, or ethnicity, and this can make a prospective employer VERY nervous. I have had dozens of executives tell me they don’t even look at resumes that include a photograph. Even if you’re young and gorgeous, leave the photograph off. It is likely to do you more harm than good.

When in doubt, ask yourself: “What does this have to do with my ability to do the job for which I’m applying?” If the answer is “absolutely nothing,” it’s a good bet that it doesn’t belong on your resume.

~ Anne Follis, CPRW

“It’s” vs. “Its”

August 5th, 2008

As I was explaining the difference between “can I” and “may I” to a rather stubborn granddaughter, her brother announced for all the world that “Grandma is the grammar police.” Alas, I confess that on certain subjects I can be very much the grammar police.

I tell you that to warn you, dear reader, that I am moving into “grammar police” mode for this post.

The pesky little apostrophe serves a dual purpose. First, it combines contractions. A contraction, as you probably already know, is the combination of two words into one, as in “do not” to “don’t” or “can not” to “can’t.” The apostrophe is there to indicate where the missing letters are.

But, just to confuse things, an apostrophe is also used to indicate the possessive form of a noun or a pronoun. And “it” is a pronoun.

The correct form of the contraction “it is” is to use the apostrophe, as in “it’s.”

The correct form of the possessive for the pronoun “it” should also have an apostrophe, but, contrary to all the rules you learned about possessives, it does not. In order to indicate whether the contraction or the possessive is being used, the apostrophe is NOT used when “it” is written in the possessive.

So . . . when writing “it’s” to mean “it is,” use the apostrophe. When writing “its” to indicate possessive, do NOT use the apostrophe, as demonstrated in the following sentences:

It’s [contraction] beginning to rain and the chair is going to get wet. Please put its [possessive] cover on quickly.”

In the course of your job search, you will be sending out resumes and cover letters, and you may be tempted to add or remove the “its” apostrophe incorrectly. In addition, you will undoubtedly be composing correspondence and e-mail at some point as part of your job responsibilities. Knowing the correct form is ALWAYS good form.

And please do not complain to me about this. It was determined by grammar police who are far higher on the pecking order than I will ever be. Ours is not to reason why . . .

~ Anne Follis, CPRW

How to Prepare and Use a Portfolio for Your Interview

June 4th, 2008

He was a mechanical engineer who had developed any number of creative process improvements over the years, saving his company millions of dollars. And he was proud of his work. In fact, when I first met with him to go over his history and begin the resume development process, he brought me a shoe box full of photographs and diagrams. I was so impressed with his creativity and enthusiasm that I suggested he create a portfolio to use during an interview.

A portfolio? He had no idea what I was talking about.

People in creative fields routinely prepare portfolios: teachers, graphic artists, writers. But portfolios can be used for almost any position, and for people at all levels: new grads to executives. If done effectively, a portfolio can give you a unique opportunity to showcase your talents.

It can run the gamut from a single sheet of paper as an adjunct to your resume, with graphics and a list of accomplishments, to a notebook full of original photographs and materials with succinct and creative headings. You might even create a leave-behind DVD of you at work doing what you do best. Below are some strategies for putting together a portfolio, and some suggestions on how to use it in an interview.

How to Create an Effective Portfolio

Keep in mind that your portfolio must present you as a professional. Don’t hurry the process, and don’t skimp. Contrary to the maxim, a book is almost always judged by its cover! Purchase a classy folder and use plastic sleeves to display and protect materials. It should be a nice size, but not so large that it’s awkward to carry or display.

Put the most impressive information at the front of the portfolio, because you don’t know how much time you’ll have once you get to it in an interview (more about that later). In fact, you can re-arrange the information for each interview, depending on the responsibilities of the position for which you’re applying.

Some Information to Include in Your Portfolio

It varies, depending on your areas of expertise and experience, but you may want to include some or all of the following:

* Table of Contents, tabbed for easy access.
* Your resume.
* Your transcript, certifications, awards, and/or licenses.
* Evaluations of your work and/or letters of recommendation (only if they are glowing).
* Newspaper or magazine articles that feature you and/or your work.
* Writing samples.
* Samples of brochures or business forms you’ve developed, or diagrams of some of the process improvements you’ve designed.
* Photos with brief captions, and these should include samples of your work. For the mechanical engineer, it included pictures of his innovations on the plant floor. But they could also be photos of a company picnic or customer appreciation dinner that you coordinated.

Presenting Your Portfolio During an Interview

Bring the portfolio with you to the interview, and when you meet and greet your interviewer say, “I’ve brought along a portfolio with highlights of some of my achievements if you’d like to see it.” Then, at some point, the interviewer is likely to say something like, “Okay, show me what you’ve got.”

Now you are in the spotlight! You have the unique opportunity to give a sales presentation – about you, and what you can do for this company. It’s important to do this right, because you will only get one shot at it, so I recommend you put a lot of thought into your presentation. And try and keep it to about ten minutes.

Go through it page by page and practice your explanations prior to the interview. For example, “Here’s a photograph of the United Way Campaign that I managed for our company. That’s me in the clown suit, and the other executives are wearing costumes, as well. The campaign was the most successful in the company’s history, bringing together people from all levels. The CEO told me later that she’d never seen such a spirit of cooperation throughout her years with the company, and we broke all records for employee donations.”

If you don’t get the opportunity to go through your portfolio during the interview, offer to leave it behind. This serves two purposes: first, the employer may have the time to look over your work more carefully. It also gives you an excuse to drop in on him or her a week or so later to pick it up.

The mechanical engineer took my advice and put together a very impressive portfolio. He called me about a month later and said, “Anne, you won’t believe it. I got the job! The boss told me when he called to make the offer that I was the only one who had a portfolio, and he was very impressed with it. Thanks for the suggestion!”

(Resume writers LOVE getting those calls, by the way. :-) )

Need I say more? In a competitive job market, a creative and attention grabbing portfolio can make the difference.

~ Anne Follis, CPRW

How to Dress For the Interview

June 4th, 2008

If you have the questions nailed for the interview, more power to you. But the right response won’t do you any good if you aren’t properly dressed. In fact, research has indicated that people form a first impression in about 30 seconds, and once that first impression is formed, it’s very hard to break. So making a good first impression when you walk in that door is of critical importance.

Here’s the rule-of-thumb for how to dress for an interview: find out how people dress on-the-job and dress just a cut above. If it’s casual, wear a nice pair of slacks and a knit shirt (for men and women) or blouse (for women). If it’s formal, break out that suit. And make sure everything is clean and pressed. (Am I beginning to sound like your mother?)

But how, you ask, do you know how people dress for this employer? Easy: ASK! Call someone you know who works there, check out the photographs on their Website, or call the company’s switchboard operator or HR assistant. Better yet, call and ask to speak with the administrative assistant in the department where you’ll be interviewing and ask her or him. For larger corporations, dress codes can vary from department to department, so it helps to narrow it down. I recommend you be succinct: “Can you tell me what mode of dress is common in the XYZ department?” If, by chance, they ask why you’re inquiring, simply say, “I have an interview and want to make sure I’m dressed appropriately.” Nobody will think less of you for it; in fact, it might even win you some points!

If you are over-dressed, people will fear you won’t fit in with a casual work environment; if you are under-dressed, you may come across as unprofessional. So make the calls, do the research, and dress accordingly.

~ Anne Follis, CPRW

Your Summer Job Search

June 4th, 2008

Are you tempted to take the summer off and wait until the fall to ramp up your job search? You could be missing some great opportunities.

Contrary to popular opinion, employers still hire during the summer months, and recruiters are always on the lookout for new talent. Besides, the summer is going to end soon enough, and when it does, all those job seekers who took the summer off are going to hit the proverbial pavement . . . and the job boards. At that point, the competition could get very intense. Why not get the jump on things?

While others are taking the summer off, keep networking, take a course or two to upgrade or expand your skills, research prospective employers, and keep sending out that resume. When it comes to your career, summer doesn’t have to mean time out. In fact, if you are proactive, you could find it very productive.

~ Anne Follis, CPRW